The Importance Of Social Media & Online Marketing In Today's Real Estate Market

Posted by Goran Todorovic, Broker on Tuesday, August 15th, 2017 at 11:36am.


woman looking for real estate in windsor online


Listing your home for sale without a Realtor©? Think it doesn't matter who you get to sell your home in this hot market?

What are your plans for online marketing?

Do you have a professional photographer / videographer?

Can you keep up with multiple buyers’ demands for instant information?

Do you know that maximizing your home's exposure to the online market can increase your chances for gaining multiple offers; in turn you could sell for more than list price?

Do you know how to effectively attract “qualified” buyers so you’re not wasting your time?

Seems a bit overwhelming, doesn’t it?

It’s not as easy as posting your home for sale on your Facebook and Twitter account. Your exposure is limited to your friends and family who may or may not share your post. You’re hoping that by chance an actual buyer may stumble across it.

An experienced & qualified Realtor© uses strategic online marketing techniques to target buyers that are actively looking for a home.  This will save you countless hours of weeding through buyers that aren’t serious,  and increases the chances of attracting a qualified buyer.

Gone are the days when buyers poured over the classified section in the newspaper and sat through hours of scrolling advertisements of homes for sale on our local television station, looking for the perfect dream home.  Driving through neighbourhoods in search of that diamond in the rough is a thing of the past.

Over 94% of all home searches are initiated on the internet and buyers are actively online researching and developing their plan of attack when they are ready to buy. Your listing needs to be optimized to attract buyers online.

Listing your home for sale without an experienced & qualified Realtor© who is up to speed on today’s online marketing trends, could cost you thousands.

Here are a few key points to think about:

  1.       Work with a Realtor© that has a reputation for dominating the local market with their online presence and advertising.

  2.       Massive brand exposure ensures that your home will be seen by as many buyers as possible.

  3.       Realtor’s with a large online presence have most likely built up a large peer network, allowing your home to gain even more exposure outside of the local market.

  4.       A Realtor with an effective and targeted, online marketing plan will ensure that you don’t leave money on the table and miss the opportunity to attract massive interest and gain multiple offers.

  5.       Ensure that your Realtor produces high quality photos, video and virtual tours that market your home in its best light.

Selling a house is a huge task.  Aside from developing an advertising plan & marketing materials, there’s open houses and private showings to arrange, purchase offers to negotiate, contract contingencies to worry about, and complicated paperwork to fill out.

Make it easy on yourself by putting your home in the hands of seasoned professionals at Team Goran. We have extensive experience marketing properties and showing them to their best advantage. Team Goran has assembled partnerships with some of the biggest names online. According to NAR, properties listed by a Realtor© sell for 14% more than For Sale By Owner.  

Goran Todorovic can be reached at 519-979-9949 or online at


Our Social Media:


Twitter: @TeamGoranRemax

Instagram: @TeamGoranRemax

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